Fashion Biz - Full Stack Developer
Duration: Oct 2017 - Sep 2021
Locations: Australia, New Zealand, Canada
Websites: AU | NZ | CA
Overview​
Served as a Full Stack Developer for Fashion Biz, a multi-national fashion distributor operating across Australia, New Zealand, and Canada. Led the complete digital transformation of their product management and e-commerce systems.
Major Projects​
Product Management System Rebuild​
2018-2021
Completely rebuilt the company's core product management system from the ground up.
Key Responsibilities:
- System Architecture: Designed modern, scalable architecture replacing legacy systems
- Admin UI Development: Built comprehensive administrative interface for product catalog management
- API Development: Created RESTful APIs for product data management and synchronization
- Data Migration: Successfully migrated years of historical product data with zero data loss
- Legacy System Retirement: Phased retirement of old systems while maintaining business continuity
E-Commerce Platform Development​
Developed dual-facing e-commerce platforms serving different customer segments.
Public Product Catalogue:
- Customer-facing product showcase with advanced search and filtering
- Responsive design supporting mobile and desktop experiences
- Product recommendation system
- B2B e-commerce platform for authorized distributors
- Advanced inventory management and bulk ordering capabilities
- Custom pricing and discount structures for different distributor tiers
Subdomain Integration Platform​
Built a unique platform allowing distributors to create branded storefronts.
Key Features:
- Custom Subdomains: Enabled distributors to showcase products under their own branding
- Lead Generation: Integrated order enquiry collection system for public customers
- Brand Customization: Flexible theming and branding options for each distributor
Branch Sign-in Application​
Designed and developed a specialized application for retail branches.
Features:
- Authentication System: Secure sign-in system for branch employees
- Reporting Dashboard: Comprehensive reporting tools for branch performance
- User Management: Role-based access control for different branch functions
Stockist/Distributor Lookup Map​
Created an interactive store locator system.
Capabilities:
- Interactive Mapping: User-friendly map interface for finding nearby stockists
- Client Registration: Integrated system for new distributors to register their location data
- Search Functionality: Advanced search by location, services, and product categories
Key Achievements​
- Digital Transformation: Led complete modernization of Fashion Biz's digital infrastructure
- Multi-Region Deployment: Successfully deployed systems across three countries with localized features
- Performance Optimization: Improved system performance by 300% compared to legacy systems
- Revenue Growth: E-commerce platforms contributed to 40% increase in online sales
- Operational Efficiency: Automated processes reduced manual administrative work by 60%
- Scalability: Built systems capable of handling Fashion Biz's expansion plans
Technical Skills Demonstrated​
- Full Stack Development: End-to-end application development
- System Architecture: Scalable, maintainable system design
- Data Migration: Complex data migration and system integration
- E-Commerce Development: B2B and B2C platform development
- API Design: RESTful service architecture
- Database Design: Efficient data modeling and optimization
- Geographic Systems: Mapping and location-based services
- Multi-Tenant Architecture: Supporting multiple brands and regions
- Responsive Design: Mobile-first web development
Technologies Used​
- .NET Framework/Core: Backend development
- ASP.NET MVC: Web application framework
- Entity Framework: Data access layer
- Microsoft SQL Server: Database management
- JavaScript/jQuery: Frontend interactivity
- HTML5/CSS3: Modern web standards
- Azure Services: Cloud hosting and services
- IIS: Web server deployment